About

Thank you for visiting my site.

My name is Craig. I'm the Executive Creative Director of DDB Toronto and my preferred pronouns are he/him/his.

I believe ‘Creative Directors’ can’t be precious or difficult and deliver amazing work.

I believe Client success in these times is best achieved through genuine and active partnership, but only when all parties feel encouraged, safe, and comfortable enough to contribute.

I've been fortunate enough to partner with some truly amazing people, both Agency and Client-side, on some truly amazing brands:

Canadiana - Dairy Farmers of Canada, Canadian Tire, Molson Canadian, Tourism Nova Scotia
CPG - Skittles, Juicy Fruit, Pepsi, Coca Cola, NOS Energy Drink, Neutrogena, Aveeno
Telco - Rogers, Koodo Mobile, Virgin Mobile
QSR - McDonalds, Burger King
Auto - Volkswagen, BMW MINI
Financial - Onlia Home & Auto, Capital One, Investors Group, Sonnet Insurance
Non profit - Ontario Black History Society, Toronto Crime Stoppers, Movember
Misc - IKEA, Sony, Penguin Books, True Crime Film Festival